The media is good at sending us subtle and obvious messages which emphasize that only youth is beautiful. These messages often tie beauty to our childbearing capacity. We are only beautiful when in the bloom of youth.
So what happens when we're past our twenties and early thirties? Does it mean that we become less attractive as we evolve, grow, and transform with age?
Interestingly, this model doesn’t represent the reality that most women face. Thousands of women have told us that they feel more sexy, powerful, and confident as they grew older. We believe that makes them more beautiful too!
How do you embrace the truth that you’re getting even more beautiful as you age, in the face of media negativity? 
Here are some tips to help you feel more beautiful in your senior years:
1. Be conscious of media consumption.
In the past, we only had TV to worry about. But now we continuously have screens in our faces: phones, laptops, smartphones, and tablets.
Reducing the time spent in front of screens can be difficult in this day and age, mainly because most of our work is done using screens. However, being mindful of your media consumption is beneficial.
People who spend less time exposed to media experience more spaciousness, more joy, and are more in touch with how they feel. They have fewer encounters with unrealistic images which the media encourages them to compare themselves to. Most times, how we feel on the inside is usually much better—and a lot more beautiful.
2. Surround yourself with like-minded people.
We typically care about what those closest to us have to say. If you’re surrounded by people who agree with society’s standards of beauty, it can be challenging to keep them at bay.
If they always say negative things about “looking old,” these comments can embed themselves in your mind, even subconsciously.
Try to spend time with people who believe that we get more beautiful as we age, and see if that won't help ground you in feeling great about how you look.
3. Remodel your relationship with makeup.
The main message of most cosmetics companies is to tell women that they should “cover up” or “mask” the natural signs of aging, such as wrinkles, fine lines, and silver hair.
Do you know what a mentally healthier approach would be? Deciding to use makeup to enhance our natural beauty. Giving ourselves a little boost, pumping up our natural glow, or having fun when we feel like it.
Refusing to believe that we need to cover up anything will help us feel so much better about ourselves.
Aging shouldn't be a source of stress, but one of pride. Embrace your senior years with everything they bring!
With love,
The Sole Toscana Skincare Team.
