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MUST-KNOWS FOR YOUR SKIN IN YOUR 50's, 60's, 70's AND BEYOND

1. Hydrate in every step

Skin becomes drier with age. So hydrating is crucial for mature skin.


Hydration refers to feeding the skin with water and other hydrating ingredients, while moisturizing locks in the hydration. No matter your skin type, it always needs hydration.


The 4-Step Sole Toscana Skincare Set has hydrating ingredients in its cleanser, serum, eye cream, and face cream. It hydrates and nourishes in every step.


2. Use warm water

Hot water can strip your skin of natural oils and dry it out. Turn down the temperature to a warm, comfortable level.


3. Use a pure, gentle cleanser

A lot of your grocery store cleansers have harsh, toxic ingredients. Even "clean" skincare brands often have harsh chemicals. These cleansers strip the natural oils from you skin, which is the last thing you want.


The organic Rosewater Wellspring Cleanser is a truly "clean", organic cleanser you can try.


4. Moisturize quickly after washing

Cleansing your face feeds your skin with water and other hydrating ingredients. (If you use the right cleanser!)


Don't let your skin dry out before moisturizing. Lock in that hydration by quickly applying a moisturizer like Sole Toscana's Rosehip & Calendula Triple Cream.


(For more hydration, add a serum between cleansing and moisturizing.)


5. Try less makeup

Makeup can clog pores, cause an oil imbalance, increase the risk of bacteria, make fine lines more prominent, and damage eyelashes.


Less makeup can often improve the health of your skin, which gives you even more confidence to wear less makeup!


6. Gently exfoliate, as needed

As we age, the our skin's natural exfoliant process slows down. This can lead to dead skin cell build-up or dry-skin patches that create a barrier to feeding our skin with quality ingredients.


This is why a gentle exfoliator can really be a game changer. It removes all the nasty stuff and purifies the skin.


With mature skin, we recommend a very gentle exfoliator 1-3x a week. Sole Toscana's The Hydrating Mask is formulated specifically for older women.


7. Nourish the delicate skin around the eyes

The skin around our eyes goes through a lot of stress. It's more sensitive, thinner, and has less fat and muscle to support it.


Feed it with nourishing, brightening, and firming ingredients like those found in the Espresso Bright Eyes.


8. Look for fragrance-free products

Fragrances and perfumes are one of the leading causes of irritation. Look for products that have zero fragrances or perfumes.


If you see "fragrance" or "parfum" in the ingredients list, ask more questions...such as if the fragrance is synthetic or natural and what it's composed of. In general, natural fragrances are safer and less irritating (although this varies by each person's unique skin).


Remember, fragrance-free products may still have a scent from the natural ingredients in the product.


9. Use truly clean products

Lots of skincare brands claim to be "clean" or "organic" while still having harsh, toxic ingredients. The USDA regulations are very loose.


We recommend finding skincare products that are certified organic by a third party. Better yet, find a brand certified by EU standards - typically the highest standards in the industry.


10. Pay attention to your skin's needs

Your skin's needs are always changing. Hormones, changing seasons, stress, and many other factors are impacting your skin.


Pay attention! Does it need a little more cream than usual right now? A gentle exfoliation this week? More hydration (2 skincare routines/day)? Is that new makeup bothering it?


Try to be mindful and make the necessary adjustments.


Sole Toscana has a simple, 4-step skincare routine that has been formulated specifically for mature skin. The products are beyond clean - they are made with fresh ingredients from our Italian farm and certified organic by Natrue.org. They are formulated with meticulous care and produced in small batches to prevent overheating.


By working directly with our farm and controlling every step of the process, we ensure you get the highest quality, freshest organic skincare possible.

SHOP OUR CLEAN SKINCARE

Is there a woman alive who really wants to put chemicals on her face?

The whole idea behind Sole Toscana is organic, exquisite skincare. Natural holistic skincare, inside and out, with less chemicals and more naturally radiant skin.


Women shouldn't need dozens of different skincare products, many of which don't work. Especially in their 50s and beyond. Focus instead on taking care of what's important, inside and out.


Smile and be confident in your age and beauty. Knowing with certainty and peace of mind that you're only putting quality, truly natural and organic products onto your skin and into your system that won't harm your health.


That's why our founder Nu Sebastiani created Sole Toscana. Our simple 

4-STEP SOLE TOSCANA SKINCARE SET uses farm-fresh ("seed-to-skin") Italian organic ingredients that helps you slim down total skincare products and bring out your natural radiance.

Sole Toscana is a Revolution in Skincare

Women have been told for too long what beauty looks like. It's time we change the narrative. Sole Toscana is all about embracing our natural beauty, because we believe every woman has unique beauty.


While other skincare and cosmetics companies use synthetic chemicals to change your skin, we use farm-fresh organic ingredients and carefully formulated products to improve the actual health of your skin, enhancing your natural beauty. Bringing out the best in you!


And we are not the only ones who think natural is beautiful...

Sole Toscana is organic Italian skincare brought to the U.S.


CHECK OUR NEW PRODUCTS

Sole Toscana skincare comes in environmentally friendly white bottles that feel smooth in the palm of your hand. Our daily products range from $38 to $83 and are sold exclusively on the Sole Toscana website. By not using distributors and retailers, we are able offer premium skincare at reasonable prices.


Made in Italy using ingredients directly from our farm. 100% natural and certified organic by EU standards. Perfect for sensitive skin with no artificial fragrances or chemicals.


Rosewater Wellspring Cleanser - gentle nourishing facial cleanser; Neroli Radiance Serum - revolutionary face serum; Espresso Bright Eyes - nourishing, brightening eye cream; Rosehip & Calendula Triple Cream - whipped, lifting and enriching face moisturizer.

MOST POPULAR (18% OFF)
4-Step Sole Toscana Skincare Set ($191 retail price)

4-Step Sole Toscana Skincare Set

Daily 4-step skincare routine that hydrates, repairs, and nourishes your skin. Made in Italy.

Rosewater Wellspring Cleanser - Sole Toscana

Rosewater Wellspring Cleanser

2-in-1 face cleanser and toner. Gently cleanses, nourishes, tones, and repairs for balanced skin health.

Neroli Radiance Serum

Neroli Radiance Serum

Face serum that infuses skin with rich vitamins and antioxidants for healthier, smoother, and brighter radiance.

Espresso Bright Eyes - Sole Toscana

Espresso Bright Eyes

Signature eye cream that nourishes, soothes, and rejuvenates the delicate skin around your eyes. Uses Italian coffee.

Rosehip & Calendula Face Cream

Rosehip & Calendula Face Cream

Daily hydrating face cream for healthy and soft mature skin. Fresh, all-natural and organic ingredients.

NEW!
la Dolce Vita Elixir: Skin & Hair Oil

La Dolce Vita Elixir: Skin & Hair Oil

Fast-absorbing and gentle organic oil blend that deeply nourishes and protects both skin and hair.

The Hydrating Mask - Sole Toscana

The Hydrating Mask

Multi-purpose organic clay mask for gentle exfoliation, intense hydration, and deep purification of pores for mature skin.

CHECK OUT ALL PRODUCTS
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What women are saying about us...

⭐⭐⭐⭐⭐ "Sole Toscana works! Love the products and the company’s dedication to making women feel their very best!" - Gemma


⭐⭐⭐⭐⭐ "They are non irritating to my sensitive skin. I have rosacea and this is the only skin care line that I have used without any reaction" - Melvajo


⭐⭐⭐⭐⭐ "It's the very best skincare regimen I've ever used." - Carol


⭐⭐⭐⭐⭐ "Gentle and very effective products with pure ingredients. Have tried many organic serums and moisturizers previously but nothing compares. Love it." - Cynthia


⭐⭐⭐⭐⭐ "My skin is beautiful. I feel comfortable going out without make up. This is my second set and will purchase many more." - Barbara


⭐⭐⭐⭐⭐ "Since I started using these products my skin has been very soft and healthier . Please never close your company. These are the only products I will use now." - Patricia

All Sole Toscana products are made with respect to Mother Earth.

We care not only about the natural beauty of women, but also the natural beauty of Mother Earth.


That's why all of our packaging and shipping materials are made from recycled inputs (including our boxes) and 100% recyclable themselves. When you are finished with Sole Toscana products, you can put all of it (packaging and all) in the recycling bin. 


In addition to being 100% natural & organic, Sole Toscana's products are vegan and never tested on animals.


Everyone's skin is unique. If you develop any allergic reactions or rashes that don't go away, stop using and consult a physician.

Try our natural & organic Italian skincare by Sole Toscana. You'll love it!

CHECK OUT OUR PRODUCTS

For all general inquiries, please contact us at buongiorno@sole-toscana.com

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