In Italy, beauty and self-care have long been rooted in a simple philosophy: care for yourself well, use quality ingredients, and let natural beauty shine through.
That philosophy inspired our Italian-American founders, the DeBastianis, to create Sole Toscana and bring the Italian approach to skincare to women in the U.S.: exquisite natural skincare rooted in Italian tradition, thoughtful self-care, and a more natural approach to beauty. Their goal was to bring this to the U.S. market.
(Learn more about our founding story.)
To achieve this, Sole Toscana uses fresh ingredients from our Italian countryside farm and produces our skincare just a short drive away.
Our artisans plant, cultivate, and harvest key botanical ingredients by hand. From there, they work closely with our U.S. skincare team to thoughtfully formulate the Sole Toscana products women have come to know and love.
Every Sole Toscana formula is made with ingredients of natural origin, is vegan, cruelty-free, non-GMO, and independently certified organic in Italy.
The result is skincare with 99%+ all ingredients of natural origin, and 95%+ of botanical ingredients coming from organic farming. It's a commitment to ingredient quality, transparency, and thoughtful Italian craftsmanship that you can feel every time you care for your skin.
Sole Toscana products are formulated to bring out the natural beauty in mature skin.
Our philosophy is to provide skincare that works to improve mature skin, not unnaturally reverse mature skin. The ingredients in Sole Toscana provide the skin with deep hydration, nourishment, antioxidants and more that improve the health of the skin.
As skin health improves, there are natural cosmetic benefits, which many women are looking for. (Your skin will "look" better.)
But for us, it's all about improving the health of your skin with fresh, high-quality skincare. The rest will follow.
A portion of all Sole Toscana profits are donated to She's the First, an organization devoted to helping girls across the world become educated, respected, and heard.
“I like the way the products feel on my skin. Pure beneficial ingredients”
- Michele D., Sole Toscana Customer
“I really love the way my skin looks and feels using these products. Great for my sensitive skin.”
- Maryjane M., Sole Toscana Customer
“Sole Toscana works! Love the products and the company’s dedication to making women feel their very best! Clean, natural, healthy skin”
- Gemma S., Sole Toscana Customer
“With my maturing skin, these products answered prayers. Only using for a month, my skin looks amazing ! Thank you for creating a natural product line for even mature skin.”
- Lisa A., Sole Toscana Customer