Most Italian women skip the Sophia Loren cat-eyes and full-face makeup. Yet, somehow Italian women seem to always have their beauty in place – effortless polish, refinement and spark.

WHAT'S THE SECRET?

According to Monica Bellucci, who became the oldest "bond girl" ever at age 51, it's about embracing minimal makeup and better skincare: 

"I take care of my skin, as luminosity is the basis of all good makeup. I am religious about cleansing and moisturizing." 

And, according to rising star Mitzi Peirone, overall, the biggest difference between American and Italian beauty is:

"American women might go for what makes them look good, but Italian women go for what makes them feel good."

The secret to Italian beauty, particularly for older women, is taking care of yourself inside and out. This is done with less makeup, and better skin care routines.

Here Are 5 Simple Tips:

1. Take care of yourself - stress is the true beauty enemy; it makes anyone look and feel worse.

Relaxation is a virtue in Italian culture. Slow-down and savour the simple things in life like a beautiful sunset or a warm bath. Take care of yourself with proper routines such as skincare and mindfulness.

2. Italian beauty is dedicated to better skincare involving moisturizing and hydrating skin.

Think rich facial moisturizer, a gentle cleanser, organic serums and a natural eye cream.

3. Italian women use fresh aloe, olive oil, and crushed flowers on their skin.

Using the power of mother nature since Roman times helps fight free radicals, enhance glow, and naturally reduce inflammation.

4. Reduce makeup. Do not wear eyeshadow, at all. And color sparingly, the key is restraint, less is more.

The new makeup is no makeup (or less makeup). Too much, or the wrong makeup, actually draws attention to lines or texture on your face. A typical Italian eye-look these days will consist of only two things — pencil liner (either black or brown) and a bit of mascara.

5. Use fresh, natural ingredients. Know the farm where your food and skincare come from (anything that goes into your body, or your body absorbs).

Called "zero-kilometer living", Italians prefer local, fresh ingredients for whatever they put on their skin or in their body.

Is there a woman alive who really wants to put chemicals on her face?

The whole idea behind Sole Toscana is clean, simple, and highly effective skincare. Natural holistic skincare, inside and out, with less chemicals and more naturally radiant skin.

Women shouldn't need dozens of different skincare products, many of which don't work. Especially in their 50s and beyond. Focus instead on taking care of what's important, inside and out.

Smile and be confident in your age and beauty. Knowing with certainty and peace of mind that you're only putting quality, truly natural and organic products onto your skin and into your system that won't harm your health.

That's why our founder Nu Sebastiani created Sole Toscana. Our simple 

4-STEP SOLE TOSCANA SKINCARE SET uses farm fresh ("seed-to-skin") Italian organic ingredients that helps you slim down total skincare products and bring out your natural radiance.

Sole Toscana is a Revolution in Skincare

Women have been told for too long what beauty looks like. It's time we change the narrative. Sole Toscana is all about embracing our naturally beautiful selves, because we believe every woman has unique beauty.

While other skincare and cosmetics companies use synthetic chemicals to change your skin, we use farm fresh organic ingredients to enhance your natural beauty. Bringing out the best in you!

And we are not the only ones who think natural is beautiful...

All Sole Toscana products are made with respect to Mother Earth.

We care not only about the natural beauty of women, but also the natural beauty of Mother Earth.

That's why all of our packaging and shipping materials are made from recycled inputs (including our boxes) and 100% recyclable themselves. When you are finished with Sole Toscana products, you can put all of it (packaging and all) in the recycling bin. 

In addition to being 100% natural & organic, Sole Toscana's products are vegan and never tested on animals.

Everyone's skin is unique. If you develop any allergic reactions or rashes that don't go away, stop using and consult a physician.