Most Italian women aren't into heavy, full-face makeup. Yet somehow they seem to have effortless beauty.
What's The Secret?
Monica Bellucci became the oldest "Bond Girl" at age 51. She had this to say about embracing minimal makeup:
"I take care of my skin, as radiance is the basis of all good makeup. I am religious about cleansing and moisturizing."
The secret to Italian beauty, particularly for older women, is taking care of yourself inside and out. And you can enjoy this beauty too, by following these simple tips:
Relaxation is cherished in Italian culture. Slow down, enjoy the simple things in life. Take time to tune in to the beauty around you, like a beautiful sunset, chirping birds, or a warm bath.
Italian skincare is dominated by rich facial moisturizers, gentle cleansers, organic serums, and natural eye creams. Choose products with hydrating formulas to keep your skin supple.
Natural products such as fresh aloe, olive oil, and crushed flowers help fight free radicals, enhance the skin's glow, and are naturally anti-inflammatory.
A key pillar of Italian beauty is simple eye looks: pencil eyeliner (either charcoal or brown), a little mascara, and no eyeshadow.
Where are the ingredients that make up your products sourced from? Called zero-kilometer living, Italians prefer local fresh ingredients for whatever they put on their skin or in their body.
Sole Toscana advocates for 'less is more'. Our ingredients are fresh, clean, simple, and pure. We nurture holistic beauty using fewer chemicals for more naturally radiant skin.
We believe that women shouldn't be slaves to thousands of different beauty products. This is important, especially in our 50s, 60s, 70s, and beyond. We should focus instead on taking care of what's inside and out.
You can smile and be confident in your beauty at any age, being satisfied that you're only putting quality, natural, and organic products onto your skin and into your system.
That's why our founder Nu Sebastiani created Sole Toscana. Our simple 4-step skincare uses farm-fresh ("seed-to-skin") Italian organic ingredients that help you shrink your makeup bag, revealing your natural radiance.
The Sole Toscana Skincare Team.