Olive oil has been cherished for thousands of years—not just as a staple in the kitchen, but as one of the most beloved natural ingredients in beauty rituals across cultures. From ancient civilizations to modern skincare, this golden oil has stood the test of time, thanks to its nourishing, soothing, and rejuvenating properties.
Ancient Beginnings: A Sacred Beauty Ingredient
Egypt
As far back as 10,000 BCE, olive oil played a role in Egyptian beauty routines. It was used to soften the skin, heal wounds, and create fragrant ointments. Often mixed with herbs, it became part of spiritual and cosmetic rituals that emphasized both health and beauty.
Greece
The ancient Greeks called olive oil “liquid gold” and used it to care for the skin and body. Athletes would coat themselves in it before competitions to protect and cleanse their skin. It was believed to promote strength, vitality, and longevity—and even philosophers like Hippocrates praised its healing properties.
Rome
Romans adopted and elevated Greek beauty practices. In their public bathhouses, olive oil was used to cleanse the body through a method called strigiling—applying the oil and scraping away dirt and sweat. It was also a base for perfumes and skin treatments, marking it as a symbol of luxury and care.
Italian Renaissance: Beauty Meets Nature
During the Italian Renaissance, skincare began to blend art, nature, and science. Apothecaries in cities like Florence used olive oil as a base for herbal remedies, while noble families like the Medicis supported the creation of natural beauty formulas. Olive oil was infused with flowers, roots, and other botanicals to nourish and rejuvenate the skin.
Passed Down Through Generations
Italian Family Traditions
In Italian households, olive oil has long been part of rimedi della nonna—"grandmother’s remedies." Used as a natural treatment for dry skin, frizzy hair, or rough heels, it’s a trusted and effective part of everyday beauty routines.
Modern Italian Beauty
Today, olive oil remains a go-to in Italian skincare.
Loved for its high concentration of antioxidants, vitamins, and healthy fats, it helps keep skin hydrated, soft, and resilient. Italian beauty continues to favor natural, minimalist routines that nurture the skin instead of covering it up—and olive oil is often at the heart of those rituals.
From the Farm to Your Skin: Our Use of Olive Oil
At Sole Toscana, we carry this tradition forward.
We use certified organic Italian olive oil—sourced directly from our farm in Italy. Our olive oil is cold-pressed to preserve its skin-loving nutrients like vitamin E, squalene, and polyphenols.
Olive oil helps hydrate, protect, and revitalize your skin and hair naturally. It is one of the main ingredients in multiple Sole Toscana products:
Rosehip & Calendula Face Cream
Why It Still Matters
We believe beauty should be honest, natural, and rooted in real traditions. By choosing skincare made with organic Italian olive oil, you’re embracing a time-tested ingredient that’s been used for generations—and loved for good reason.
Experience the beauty of olive oil in Sole Toscana products—and make this ancient beauty ingredient a part of your daily routine.
